Adi Fishman
COO / CMO & Brand Manager
Co-founder and Brand Manager. Responsible for operations, marketing strategy, and building the CORPIUS brand.
Position Overview
Adi Fishman is the Co-founder and operational backbone of CORPIUS. In his dual role as COO and CMO, Adi is responsible for two of the most critical business functions: ensuring the company runs efficiently day-to-day, and ensuring the brand communicates its value effectively to the market. He bridges the gap between internal execution and external positioning.
As COO, Adi oversees all operational workflows, vendor management, team coordination, and process optimization. As CMO, he leads marketing strategy, campaign management, and brand development — building CORPIUS into a recognized authority in U.S. business formation services. His ability to simultaneously manage operational rigor and creative brand building is a key competitive advantage for CORPIUS.
Core Responsibilities
Operations (COO)
- Oversee and optimize all internal business processes and operational workflows
- Manage vendor relationships, service provider contracts, and SLA compliance
- Coordinate cross-functional teams: development, design, content, support
- Build and maintain SOPs (Standard Operating Procedures) for all departments
- Manage customer support operations and service delivery quality
- Oversee compliance tracking and corporate governance documentation
- Monitor operational KPIs and report performance metrics to CEO
Marketing & Brand (CMO)
- Develop and execute the full marketing strategy for CORPIUS platform growth
- Manage brand identity, tone of voice, and visual consistency across all channels
- Lead paid advertising campaigns (Meta Ads, Google Ads) and organic growth
- Oversee content calendar, publication schedule, and editorial team coordination
- Manage social media presence and community engagement strategy
- Build and optimize email marketing campaigns and lead nurture sequences
- Conduct competitive analysis, market research, and audience segmentation
Skills & Expertise
Marketing & Brand Skills
- Brand Strategy: brand architecture, positioning, messaging frameworks, tone of voice
- Paid Advertising: Meta Ads Manager, Google Ads, campaign optimization, ROAS tracking
- Organic Growth: SEO content strategy, social media growth, referral programs
- Email Marketing: Mailchimp, ActiveCampaign, automated sequences, segmentation
- CRM Management: HubSpot, pipeline management, lead scoring, follow-up automation
- Analytics: Google Analytics 4, Meta Pixel, campaign attribution, ROI reporting
- Copywriting: brand copy, ad copy, landing pages, email sequences, sales scripts
Operations & Management Skills
- Process Design: SOP creation, workflow mapping, operational playbooks
- Project Management: Trello, Notion, Asana — task tracking and team coordination
- Vendor Management: contract negotiation, SLA tracking, supplier relations
- Client Relations: onboarding flows, support escalation, satisfaction management
- Financial Operations: budget management, cost optimization, invoice processing
- Compliance: corporate document management, regulatory tracking, filing reminders
Writing Specializations
- U.S. Market Entry — strategies for international founders entering the American market
- Brand Building — identity development, differentiation, and market positioning
- Business Operations — SOPs, workflow design, operational efficiency for startups
- Marketing Strategy — channel selection, funnel design, growth tactics
- Company Formation Tips — what to consider before forming an LLC or corporation
- Customer Experience — onboarding, retention, and service excellence
Publishing Platforms
Articles by Adi Fishman(3)
GeneralU.S. Small-Business Sentiment Fell to an 11-Month Low in March: What Founders Should Watch Next | CORPIUS
CORPIUS explains why U.S. small-business sentiment fell to an 11-month low in March 2026, how the NFIB Small Business Optimism Index dropped to 95.8, and what founders should watch next across oil prices, profit trends, uncertainty, hiring plans, and capital outlays.
Business FormationSBA's Manufacturing Finance Push Accelerates in 2026: How New Loan Tools Are Changing Growth Plans | CORPIUS
CORPIUS explains how SBA manufacturing finance in 2026 is reshaping growth plans through the Working Capital Pilot, MARC revolving credit, Made in America Loan Guarantee, and 7(a) and 504 fee waivers for small manufacturers.
Tax & ComplianceIRS Pushes Digital-First Tax Management With New Business Tax Account Expansion | CORPIUS
CORPIUS - The IRS Business Tax Account expansion marks a major shift toward digital-first federal tax management. Businesses, nonprofits, and government entities can now manage balances, payments, notices, transcripts, and compliance requests through one secure IRS platform.